公平营销实践

公平营销实践：消费者问题子主题，涵盖社会责任、利益相关方影响及ISO 26000标准（社会责任指南标准）对齐。免费ESG资源。

部分：社会主题： ESG, Fair, Marketing, Practices, social, Consumer Issues, social responsibility, stakeholder theory, human rights, sustainability

Illustration for 公平营销实践

公平营销实践

公平营销实践涵盖对产品和服务进行诚实、准确和负责任的沟通，包括广告、标签、包装和促销活动。

ISO 26000强调，组织应提供准确且无偏见的信息，避免欺骗性或误导性做法，并且不参与不公平、不明确或含糊的合同实践。漂绿——对产品或实践的环境效益做出误导性声明——已成为一个特别受关注的问题，全球监管机构都在加强执法。欧盟《绿色声明指令》要求对环境声明进行证实。GRI 417（营销与标签）要求披露产品和服务信息及标签的要求、不合规事件以及与营销传播相关的违规事件。

延伸阅读

ISO 26000 —— 消费者问题指南
联合国消费者保护准则 —— 国际消费者保护框架

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